overview_kent_02

Sony Music Sweden
Kentipedia

Memorial campaign for Sony Music Sweden
Creative Director & Art Director at B-REEL

In 2016 Kent, Swedens biggest rock band announced the release of their final album and retirement. A nation wide year long funeral campaign was initiated, uniting all fans. Part of this being the launch of Kentipedia, a memorial site covering the bands 26 year long career, music and previously unpublished material, open for the fans to build on.

Kentipedia_Nyhetsmorgon_00

The memorial site got picked up and highlighted by newspapers, TV and online media. Music journalists and fans from all over Sweden contributed with personal, relatable stories weaving a an exceptional 26 year-long band career.

overview_kent_03

Online experience. Kentipedia summerised Kent's full history and was open for everyone to build on, adding personal anecdotes, reflections or previously unpublished content.

David Hammarström
Independent Art & Creative Director